NO ONE KNOWS THE
50+ market better.

With unmatched research, creativity, data and insights, we can help you identify and identify with this powerful audience. Here’s how >

Facts & Insights

  • People 50+ control 70% of U.S. disposable income.

  • 97% of the 50+ will take at least one domestic trip this year.

  • Consumers 50+ spend more online each year than those 31–45.

  • Half of 50+ consumers are more willing to splurge than when they were younger.

  • 40% of people 50+ are turned off by ads targeting 20- & 30-year-olds.

  • For the 50+, shared experiences are far more important than possessions.

  • 50% of the U.S. population will be over 50 by 2017.

  • The 50+ will inherit $15 trillion over the next 20 years.

  • The 50+ will spend $230 billion on packaged goods this year.

  • Older Americans buy more new cars than any other segment.

  • Today’s grandparents are more active and bigger spenders.

  • The 50+ are the fastest growing segment on social media.

  • 5 core needs of the 50+: Purpose, pleasure, connections, responsibility and security.

  • Most online purchases are made by consumers over 50.

  • Travel is the #1 aspiration for adults over 50.

  • Due to lack of trust, the 50+ underutilize financial planners and services.

  • Showing respect will take a brand a long way with older Americans.