Nobody knows
the 50+ market
the way we do.

Facts & Insights

• AARP Services, your one stop partner for deeper connections to the aging marketplace.

• People 50+ control 70% of U.S. disposable income.

• 97% of the 50+ will take at least one domestic trip this year.

• Consumers 50+ spend more online each year than those 31–45.

• Half of 50+ consumers are more willing to splurge than when they were younger.

• 40% of people 50+ are turned off by ads targeting 20- & 30-year-olds.

• For the 50+, shared experiences are far more important than possessions.

• 50% of the U.S. population will be over 50 by 2017.

• The 50+ will inherit $15 trillion over the next 20 years.

• The 50+ will spend $230 billion on packaged goods this year.

• Older Americans buy more new cars than any other segment.

• Today’s grandparents are more active and bigger spenders.

• The 50+ are the fastest growing segment on social media.

• 5 core needs of the 50+: Purpose, pleasure, connections, responsibility and security.

• Most online purchases are made by consumers over 50.

• Travel is the #1 aspiration for adults over 50.

• Due to lack of trust, the 50+ underutilize financial planners and services.

• Showing respect will take a brand a long way with older Americans.