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People 50+ control 70% of U.S. disposable income.
97% of the 50+ will take at least one domestic trip this year.
Consumers 50+ spend more online each year than those 31–45.
Half of 50+ consumers are more willing to splurge than when they were younger.
40% of people 50+ are turned off by ads targeting 20- & 30-year-olds.
For the 50+, shared experiences are far more important than possessions.
50% of the U.S. population will be over 50 by 2017.
The 50+ will inherit $15 trillion over the next 20 years.
The 50+ will spend $230 billion on packaged goods this year.
Older Americans buy more new cars than any other segment.
Today’s grandparents are more active and bigger spenders.
The 50+ are the fastest growing segment on social media.
5 core needs of the 50+: Purpose, pleasure, connections, responsibility and security.
Most online purchases are made by consumers over 50.
Travel is the #1 aspiration for adults over 50.
Due to lack of trust, the 50+ underutilize financial planners and services.
Showing respect will take a brand a long way with older Americans.
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