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Beverly Hanley

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What do family, horses, caregiving, traveling and volunteer work have in common? They’re just a few of the things that don’t slow Beverly Hanley down. In fact, they’re the things she loves most.

"My 63 is moving forward just as quickly as I can."

After 20 years of teaching, Beverly decided it was time for her to “retire.” That meant having more time to travel and to spend with family and friends. She also became a caregiver. First for her mother. And then for her husband when he was diagnosed with cancer. (She lights up when reporting that he’s now been in remission for 5 years.)

Beverly then turned her lifelong love for horses into a wonderful opportunity to help children with disabilities — including one of her own grandchildren — through a therapeutic equine riding program.

As busy and driven as Beverly is, it should be no surprise that she has high expectations for marketers and advertisers who want her attention and her money.

 
"I have the time now, thankfully, to not have to make impulse purchases."
"I feel like marketers still tend to gear toward younger people."
 

Beverly ignores ads that feature 24-year-old, size 4 models just as much as she does ads featuring people in their 80s. If you want her attention — and her loyalty — she wants to be addressed as Beverly: the youthful 63-year-old who’s got places to go, things to do and people to see. Because that’s exactly who she is and she doesn’t have plans to change any time soon. To learn more from Beverly, watch her interview below.