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A veteran salesman, veteran student, veteran grandfather, and veteran of the U.S. Army, Bud Alley has just about been through it all. And at 73, he’s still going strong.

“We deserve the respect of our dollars.”
“We deserve the respect of our dollars.”

Bud joined the Army in 1964 and was deployed to Vietnam shortly thereafter. There he fought in the Ia Drang valley, narrowly surviving one of the first major battles of the Vietnam War.

A long career and two kids later, Bud decided to share his story with the world. So he went back to school for his master’s and just finished his first book — the true story of his harrowing experiences in Vietnam.

Bud also decided that, having been given the gift of life all those years ago, it was time to give something back. So he trained his dog, Cody, to become a certified therapy dog. Together they work with VA hospitals, special-needs children, and local hospices, offering support, a smiling face, and a wagging tail to everyone they meet.

 
“Be simple in your message to me. Be honest in your message to me.”
“Be simple in your message to me. Be honest in your message to me.”
“My 73 has led me to be the world’s oldest teenager.”
“My 73 has led me to be the world’s oldest teenager.”
 

For Bud, values are key when it comes to deciding what products to buy and what services to use. He wants marketers to shoot straight and get to know him as a person. And while he knows every major company can’t show up on his doorstep to shake his hand, any company that speaks directly to Bud as an individual — not just as part of some segment — is already a step ahead.  To learn more from Bud, watch his interview below.