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Santos Gonzalez

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Raising five kids isn’t easy. But finding a way to bring the whole family together can be even harder. How does Santos Gonzalez do it? Camping. Playing sports and games, swimming, sharing stories around the campfire — there’s something for everyone and it all adds up to quality time.

At 56, any opportunity to spend time with family and friends is welcome. Even if it means taking smack talk from his 9-year-old from across the dominos table.

A longtime passion, real estate recently became a full-time commitment for Santos when he decided that it was time for a career change.

“My 56 is awesome.”
“My 56 is awesome.”

He’d spent years in sales and advertising, and a few years before that as a paratrooper in the 82nd airborne. But seeing a new opportunity, Santos decided to seize it.

Santos admits that he’s become a more discerning consumer, relying on product reviews more than ever to make sure he’s spending wisely.

He’d spent years in sales and advertising, and a few years before that as a paratrooper in the 82nd airborne. But seeing a new opportunity, Santos decided to seize it.

Santos admits that he’s become a more discerning consumer, relying on product reviews more than ever to make sure he’s spending wisely.

“You need to give me value, give me service, and stand behind it.”
“You need to give me value, give me service, and stand behind it.”

Shopping smarter also means that he’s not into fads. Bells and whistles are nice, but you have to demonstrate value too. Give him a real reason to try your product and he’ll give your business a chance. Beyond that, Santos recognizes the value of a lasting brand relationship. Reach out to him. Get to know him. And you could gain a loyal customer. To learn more from Santos, watch his interview below.