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Shirley Cody

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Shirley, a.k.a. “Smax,” believes you’ve got to trim off the dead stuff to keep on living. It’s a philosophy that’s rooted in her love of gardening and expressed on stage through her vibrant creative spirit. She picked up the piano at age 6 and grew into a professional actress, spending 17 years touring the country with the renowned Princely Players.

Off the stage, Shirley is dedicated to her faith and proud that she had the privilege to be a mom. She ensured that her daughter Yvonne lived the best life possible despite cerebral palsy, raising her to be independent until she passed in 2014. Yvonne taught Shirley to not be afraid.

“My 64 is simple, magnificent and extraordinary."
“My 64 is simple, magnificent and extraordinary.

Shirley heartily embraces her age, loves her wrinkles and wonders why people freak out about getting older. Age is nothing but a number to her. So don’t judge her by her 64 years or silver hair. She believes people like her deserve respect and she expects no less from her favorite brands.

And Shirley has a few thoughts for businesses to that effect. Any marketers out there vying for her attention would do best to take note.

“I hate it when I walk into a business and people think silver is crippling.”
“I hate it when I walk into a business and people think silver is crippling.”
“Please listen to me. Listen. You’ll be smarter.”
 “Please listen to me. Listen. You’ll be smarter.”

First, Shirley says if you’ve got something to offer her, get to the point instead of wrapping it in drama or a fairytale. She is drawn in by real, honest stories and good offers. Second, if you want her to connect with your brand, use “seasoned” people in your ads. Third, don’t waste your time trying to persuade her to shop online — she’s an avid boutique shopper. To learn more from Shirley, watch her interview below.