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Wolf Hoffmann

Watch his interview >

Wolf Hoffmann rocks. Literally. As the lead guitarist for German metal band Accept, Wolf’s been shredding for over 35 years. And at 55, he hasn’t slowed down a beat. Of course, when you’re one of the earliest speed metal pioneers, slowing down doesn’t come naturally.

After decades of playing metal on the world’s largest stages, Wolf took up photography, pursuing a longtime passion and taking a well-deserved break from life on the road. But when the opportunity to get the band back together presented itself, Wolf took to the stage once more, and he hasn’t looked back.

“You get bombarded with stuff all day long anyhow, so you might as well get it for stuff that you had an interest in at one point.”
“You get bombarded with stuff all day long anyhow, so you might as well get it for stuff that you had an interest in at one point.”

Wolf continues to tour and write new songs — spending what off-time he has planning future shows, responding to a never-ending stream of emails, and tending to the business side of being a rock star.

As someone who’s constantly on the go, Wolf values quality and convenience from the products and services he uses. He also knows the value of a well-targeted message. Having spent years relying on posters as the best means of selling concert tickets, Wolf fully appreciates the power of digital media for effectively targeting fans.

“When you buy something cheap or crappy, you have to buy it again. So you buy it twice.”
“When you buy something cheap or crappy, you have to buy it again. So you buy it twice.”
“Spend your money on the research and on trying to find who your people really are.”
“Spend your money on the research and on trying to find who your people really are.”

Of course, that means he expects a lot from marketers too. If you’re trying to get Wolf’s attention, make sure you have his needs in mind. The guy you see taking command of the stage isn’t much of a candidate for new compression socks or a walk-in bathtub. Send Wolf a good deal and a message that fits his interests and you’re sure to get his attention. To learn more from Wolf, watch his interview below.