Looking to become the vision benefits leader in the 50+ market, EyeMed — the nation’s fastest-growing vision care provider — approached us to develop a creative campaign specifically designed to target adults over 50. Our goal: to create an integrated relationship marketing program that would drive new interest in their Vision Discounts offerings, while fitting seamlessly with existing brand communications.
The resulting campaign was designed to remind consumers of just how vital eye health is to everyday life: a means of capturing memories, getting around, and making new discoveries. EyeMed’s vibrant brand colors accent the campaign’s distinctive iconography, which draws on their existing icon library. And it all comes together to give a bold new look to an already successful campaign.
Thanks to a strong call to action and improved performance reporting, in less than two months, the campaign surpassed performance projections by 40%.